Lotte ON offers the joy of discovering brands and benefits. Through its monthly 'ON Sale,' it gives customers reasons to visit and provides sellers with the joy of brand growth. Especially for 'ON AND THE CLUB' vertical integrated membership customers, it acts as a premium lifestyle platform by offering additional discounts, enhancing the shopping journey during crucial moments in life such as beauty, fashion, luxury, and kids.

Moreover, Lotte ON is growing by proposing trustworthy products to customers based on product expertise and operating verticals in beauty, luxury, fashion, and kids. 'ON AND THE BEAUTY' is a premium beauty specialty store suggesting luxury and trendy beauty brands through a variety of convenient services. 'ON AND THE LUXURY' solidifies its position in the online luxury market by centering around select products curated by luxury MDs. 'ON AND THE FASHION' proposes fashion brands aligned with trends, and 'ON AND THE KIDS' consistently performs well by showcasing premium children's fashion, childcare products, and toys.

LECS (LOTTE E-commerce Customizing Service) is a tailored e-commerce mall construction solution for brands.
It provides an optimized platform for building and operating brand-specific malls, supporting logistics centers, and call center operations as a package, and continuously expands service upgrades utilizing Lotte ON's advanced IT capabilities. Brands like UNIQLO, MUJI, Chilsung Mall, The Conran Shop, and Cazzle are growing with LECS.

https://www.lecs.com/introduction/intro.show.lecs.brand.info.lecs

Lotte ON provides excellent products and services to various partner companies.

Firstly, through B2C and B2B channels, it is growing by supplying Lotte Mobile Gift Vouchers to a diverse customer base. Lotte Mobile Gift Vouchers combine the value of paper vouchers with the convenience of mobile technology. They can be safely stored on mobile phones for immediate use both online and offline, and they also have the option to be exchanged for paper vouchers.

Lotte Cinema, Lotte Mart, Seven Eleven, and other brands are issuing e-coupons. Through various online channels such as Lotte ON and Kakao Gift, products are being proposed to customers, with supply expanding across multiple brands.

Moreover, Lotte e-Commerce is sourcing and supplying excellent brands in categories such as beauty, luxury, and living to partnership channels like Hyundai Card M Mall, based on its competitive product sourcing capabilities.