Since 1989, 7-Eleven has been providing customers with valuable experiences. You can find differentiated products there, based on reasonable prices and high quality.

The 'Matjalal' meals, co-created with actor Lee Jang-woo, such as 'Matja-woo Lunchbox' and 'Matja-woo Gimbap,' provide satisfying meals with great taste, quality, and generous portions that meet everyone's expectations.

'Seven Cafe,' which pioneered the convenience store coffee market in 2015, consistently ranks first in overall sales each year. As the industry's only automated drip coffee, it boasts a clean and smooth flavor.

Moreover, the differentiated wine born from a collaboration with Korea's beloved artist Henri Matisse offers an excellent product that allows enjoyment of Matisse's masterpieces and reasonably priced daily wines, receiving high acclaim.

7-Eleven offers a variety of PB (Private Brand) products through its own brand 'Seven Select,' including categories such as 'Bakery,' 'Beverages,' and 'Fresh Foods.'

The 'Seven Select Fuhaha Cream Bread,' which became immensely popular immediately after release, captures the atmosphere of a trendy, line-worthy eatery and is available in various flavors.

Additionally, the 'Seven Select Jeju Milk Series,' which contains fresh Jeju milk, and the premium dessert ice cream 'Seven Select Milk Vanilla Cone' are leading the 'Convenience Store Dessert' market.

Seven Select pouch drinks, showcased through MOUs with highly credible local governments like the Rural Development Administration, Gyeongsangbuk-do Office, and Goheung County, offer consumers reliable experiences and provide stable sales channels for local farmers. The array of fresh products showcased through direct sourcing is a point of pride for 7-Eleven.

7-Eleven is a lifestyle-oriented platform located closest to customers.

It offers an optimal space for exceeding expectations with accessible experiences. To ensure no customer in South Korea misses out on the convenience of 7-Eleven, it provides quick commerce services closely integrated with daily life, such as 'Delivery' and 'Parcel Service.'

The 'Last Order Service,' which offers products nearing their expiration at reasonable prices, is part of 7-Eleven's ESG management efforts and represents a joint step with customers towards protecting the environment.

Furthermore, 7-Eleven will continue to create new customer value through innovative O4O services, including 'Seven Pickup' for safe second-hand transactions, enhancing everyday convenience.